Ideas & working notes
A closer look
at configuration.
Practical thinking on product experiences, visual systems and the details that turn a configurator into something useful.
Planning / 5 min read
Before the first render: planning a product configurator
A practical starting point for defining the product, customer journey, asset requirements and commercial handover of a first configuration experience.
Read the insight
Asset production / 5 min read
From CAD to a product people can explore
How to think about geometry, materials, camera views and repeatable asset preparation when taking a physical product into an interactive web experience.
Read the insight
Experience design / 4 min read
Make the rules invisible. Keep the choices clear.
A practical approach to dependencies, unavailable options and configuration summaries that helps customers understand complex product choices.
Read the insight
A more immersive tomorrow
Build the next
configurator state.
Let’s create a more meaningful way to explore, personalize and experience your products.
Discuss a project