VariState / Motion
Automotive 3D configurators
Give customers a clear view of their vehicle, from the first paint selection to the details that make it theirs. A connected configuration experience for specialist manufacturers, mobility brands and automotive suppliers.
Made for the decision
Vehicles, made personal.
A considered first impression
Present the complete silhouette, then let customers explore paint, wheels and trim without losing their place in the experience.
Options that make sense together
Explain package requirements and incompatible combinations as a customer makes a choice, with a clear path to a valid specification.
A useful sales handover
Carry the selected model, options and material references into a shareable summary or a dealer enquiry, ready for a human conversation.
The configuration
Define the variables.
Reveal the possibilities.
A focused selection of meaningful options gives customers room to explore. We define the exact scope with your team, connecting each visible choice to the underlying product structure.
- 01Exterior paint
- 02Wheels & trim
- 03Interior materials
- 04Equipment packages
- 05Accessories
An example direction
See the thinking take form.
A vehicle. Every expression.
An automotive concept study exploring the relationship between exterior finish, component choice and a confident final specification.
Explore the studyBuilt around your range
From one product
to a connected collection.
We start with a representative product and a clear business need. The asset structure, option model and interface can then support a considered route to additional models and collections.
- Specialist and low-volume vehicles
- Motorcycles and electric mobility
- Campers and recreational vehicles
- Wheels, accessories and equipment
A more immersive tomorrow
Build the next
configurator state.
Let’s create a more meaningful way to explore, personalize and experience your products.
Discuss a project